Recycling plastics & consumer behaviour
Consumers influence recycling at two critical moments: when purchasing products that contain recycled materials, and when deciding whether to hand in electronics at end‑of‑use.
EXPLORE THE TWO DESIGN GUIDES
This project brings together two complementary consumer behaviour guides, each addressing a key moment in the lifecycle of electrical and electronic equipment. One focuses on consumer acceptance at purchase, the other on return behaviour at end‑of‑use. Together, they show how design can support circularity from first choice to final hand‑in.
Driving demand for recycled plastic
This guide explores how consumers perceive and accept recycled plastics in electrical and electronic products. It provides insights into attitudes, expectations and concerns that influence purchasing decisions, and shows how design, communication and product choices can support trust and acceptance of recycled content.
PURCHASE USE RETURN
This practical design guide focuses on the return phase of electronic products. Using the principles of Design for Divestment, it shows how take‑back systems and collection services can be designed around users, improving return experiences and increasing WEEE collection in practice.