Driving demand for recycled plastic

Effective plastics recycling is not only a technical or economic challenge. Consumer preferences, attitudes and purchasing behaviour play a crucial role. Products made with recycled plastics only deliver environmental benefits if consumers are willing to choose them over non‑recycled alternatives.  By strengthening consumer demand for products containing recycled plastics, their application can be expanded and the circular economy reinforced.  Developed within the INCREACE project, this three‑step guide supports designers, manufacturers and decision‑makers in developing and testing interventions that improve consumer acceptance of recycled plastics in electrical and electronic products.