Meet the partner: Thijs Feenstra from Pezy Group

Thijs Feenstra covers 14 years of experience in Concept Development, Engineering and Circulating. He works as a Circular Product Design Lead at the Pezy Group

Can you shortly introduce your role in the INCREACE project?

I have experience in building bridges between the world of product development and the world of material recovery. By keeping a clear focus on feasible goals, I try to translate commonly used linear development into a circular one.

How did Pezy Group get involved in the INCREACE project?

In the past 4 years, Pezy Group has been part of POLYCE, a consortium where we worked closely together with partners that together cover the value chain of plastics. Pezy Group was head author of writing guidelines for designers to create Designs made from / for Recycling. INCREACE topics are closely related to POLYCE and the results will be used to build on further.

How do you see the added value of INCREACE for Pezy Group?

As designers, you have an important role by determining how a product is acting throughout the complete value chain. That said, you better have an in-depth understanding of how products (materials put in a construction) flow through the entire chain, to ultimately keep the value (quantity and quality) as high as possible. INCREACE covers this complete chain, and therefore is a perfect means to create a complete overview.

What is the role of Pezy Group in the INCREACE project?

We are a design agency, and represent the designers. We focus on creating and translating all learnings into practical Design for Recycling tools and guidelines for designers, and disseminating them to speed up the transition toward a circular society.

What do you hope to achieve by the end of the project?

I hope the tools and guidelines will be proven by being widely implemented into useful circular products all over the world, eventually resulting into as less loss of good materials as possible.

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    This project has received funding from the European Union’s Horizon Europe research and innovation programme under grand agreement No 101058487