Driving demand for recycled plastic
Effective plastics recycling is not only a technical or economic challenge. Consumer preferences, attitudes and purchasing behaviour play a crucial role. Products made with recycled plastics only deliver environmental benefits if consumers are willing to choose them over non‑recycled alternatives. By strengthening consumer demand for products containing recycled plastics, their application can be expanded and the circular economy reinforced. Developed within the INCREACE project, this three‑step guide supports designers, manufacturers and decision‑makers in developing and testing interventions that improve consumer acceptance of recycled plastics in electrical and electronic products.
INCREACING CONSUMER DEMAND FOR RECYCLED PLASTIC PRODUCTS
This design guide supports to increase the consumer demand for recycled plastic products. It combines key research insights with actionable steps to improve the acceptance of recycled content by consumers.