Consumer & Marketing

One of the objectives of INCREACE is to empower people and communities to play their role in the circular plastics transition. Society plays a crucial role in the transition to a circular plastics economy. Both at the start of electrical and electronic equipment (EEE) lifecycle through purchase and at the end of the useful life of these products through collection. 

The goal is two-fold: to foster sustainable purchasing decisions to reintroduce recycled EEE products in the market and to enhance society’s participation in the collection of used EEE products to be looped back into the market. People will be actively engaged throughout the process. The idea is that involving people and communities in the design of solutions will  enhance consumer acceptance of recycled content and improve the collection experience of used electrical and electronic equipment (EEE). The state-of-the-art of research on these topics is defined and knowledge gaps identified. In addition, valuable and effective experiences for and with end users are defined. This results in practical design implications to guide product service systems design and value propositions to support people and communities during the purchasing and divestment (end of useful life) phases. 

Do you have specific questions about Consumer marketing, part of the Knowledge Hub within the INCREACE project? Get in touch with our project manager: